The story

The wine came first. The name made sure you’d remember it.

Château Fa Cup has one rule: take what is in the bottle seriously. Everything else can loosen up.

Cabernet first

We started with the wine, not the punchline.

Creston District Cabernet won us over with deep color, generous dark fruit, balance and the vanilla-toned oak profile we wanted in our first bottle.

Then came the name — unexpected, impossible to forget and just irreverent enough to make the point: great wine can have a sense of humor.

Château Fa Cup Cabernet in an elegant California outdoor setting
The shushing gentleman from the Château Fa Cup label

Our rule

Take the wine seriously.
Not yourself.

Say it out loud.
Then pour the Cabernet.